In a world that is always-on, increasingly mobile, local and global all at once, how do you define and value action?...READ MORE
What we do:
Our approach dives into all relevant data. Your sales, CRM, loyalty, app, web, social, media and offline data. We also bring in 3rd party datasets that complement the analysis: census, income, language, ethnicity and even weather, if relevant.
We create or extend your existing audience personas based on market insights. Derived from scratch or extending existing insights, we use a deep left and right brained approach to turn insights into action across media (owned, earned, paid), content, social and offline.
The consumer journey isn’t linear any more. We know this. You know this. Mapping touchpoints intelligently, and measurably is important for all your teams. We are circuit pros – tying together creative, personalized and localized variants for every possible ad, content and social media so that your ecosystem is monitored and reported on quickly.
With several forecasting models, we deliver channel agnostic media plans that map tightly to your personas and consumer journey. Goal-driven performance is the objective of any marketing mix, whether for awareness, conversion or both. ROI forecasts and offline touchpoints are also prepared.
Once the circuit is tagged, smoke tests are delivered across all relevant channels – feeding back small-budget signals that validate audience and market insights. Agile Concept Tests inform which creative, content, targeting, retargeting, geographies and keywords have the highest propensity to deliver high return on ad spend.
Once scaled, we tweak each consumer journey and conversion pathway diligently. Ongoing Conversion, Channel and Creative optimization (with all action viewed in real-time,) is possible with our proprietary platforms and processes. Transparent mid-flight learnings are passed cross channel, informing the overall communications plan.