From scratch, Triangles established a highly profitable web presence that’s still performing for Cavalia today to the tune of tens of millions of dollars in directly measurable revenue. Triangles devised and executed a powerfully flexible digital strategy that adapted to each of the 24 markets Cavalia entered around the world. We created tight yet customizable city-specific loops that led from audience discovery to ticket sales through many regional and seasonal factors efficiently and profitably, starting from the first campaign. Once we defined our key metrics with a thorough analytics audit, we optimized by testing various conversion paths and a mix of video, ad copy, creative banners, landing pages, and media buy strategies.
We spread a wide net then turned to our always-on feedback loop to refine all strategy and output towards the conversion.