Approach - Triangles
We collect it throughout a customer journey, use it to derive quick, actionable insights, and pass it fluidly across channels to complete the loop and deliver scalable ROI.
Measurable, ROI, Loop, Data
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Data is our Currency

We collect it throughout a customer journey, use it to derive quick, actionable insights, and pass it fluidly across channels to complete the loop and deliver scalable ROI.

 

To help explain the core principles of how we use data to deliver client success, we have devised the CUP method.

COLLECT

 

Collecting more datapoints from a wide range of sources gives us a complete understanding of your consumers. Being sector and channel agnostic, Triangles has no bias towards any one marketing avenue. This allows us to let the relevant data decide as we strive towards perfect data collection.

Two Insights when it comes to Collecting data in ROI loops:

1. Throughout marketing programs, creating new consumer journeys via well-measured pathways is a vital way to discover growth areas and test new insights. Proper data collection helps to constantly measure strategy, avoid complacency and foster innovation.

 

2. We cost-effectively grow traffic sources to paint the clearest route to high ROI.  Ensuring enough data is brought into the loop and across each pathway helps form robust insights that can confidently scale. 

USE

 

Once collected, data is only effective if used intelligently.  Combining our strategic experience with a meticulous rigor in executing, brands trust in us as a talented partner at each stage of the data-driven loop.

Two Insights when it comes to Collecting data in ROI loops:

1. Prior to a program launch, existing data informs us how best to spend money and time in a low risk manner to reach consumers.  Early decisions on market research, budget mix, audience discovery, user experience and content are underpinned by a strong numerical approach.

 

2. Once programs are in flight, well-measured loops allow us to derive quick insights that are usable in real-time to scale ad spend, content and social media activations. Using in-market performance signals, Triangles’ strategists wield data throughout the entire marketing loop, alongside consumer insight to deliver ROI success.

PASS

Cross-channel passing of collected data effectively is often neglected and underutilized in marketing programs. Relevant data passed between platforms and channels allows brands to leverage consumer insights (eg. purchase behavior) without wasting valuable time and money re-learning what they already know.

Two insights when it comes to Passing data in ROI loops:

1. Learnings cross channel help multiply successes.  Triangles forms tightly packaged insights to pass data learnings across paid media, email, social, content, user experience, loyalty and offline programs.  Eg. Strong ambassador engagement for content in a social channel can be leveraged across silos to areas like loyalty, email and paid media to provide brand lift; strategic decisions only possible when measured on a uniform analytics backbone.

 

2. Because no marketing budget is unlimited, priority becomes an important factor in any program’s success. Setting up data to flow across channels helps scale them up or down during the life of a campaign or program.  This allows brands to continually learn from data to understand their consumer behaviour on each channel, especially as it pertains to ROI.