Beyond Impressions – The Many Flavours of CPA
Join our president @ DX3 to hear: Beyond Impressions – The Many Flavours of CPA
March 9, 2017
In a world that is always-on, increasingly mobile, local and global all at once, how do you define and value action?
Getting past the tried, true and irrelevant while challenging programs beyond vanity metrics can be a brave battle to wage. Data, as always, can be the strongest ally on the frontlines in driving discovery, continuity and conversion.
Join Reagan Zuzarte as we examine Action: the evolution of media buying, the call for accountability and how results can be monitored, tweaked, scaled and driven across ads, content, social media, influencers and retargeting.