Everything You Know About Twitter May Be Changing
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Everything You Know About Twitter May Be Changing

Everything You Know About Twitter May Be Changing

10k Tweets

Imagine a world where a tweet no longer means 140 characters. The very backbone of the platform is being called into question as CEO Jack Dorsey explores a core update of their brand by raising their character limit from 140 to 10,000!

 

The brevity of tweets has long been a defining factor of the platform. The limit was unique to Twitter and made the newsfeed easy to follow.

 

With no official statement from Twitter, we rely on sources who claim to be familiar with the company’s plans and this tweet by the CEO.

 

Recode was the first to report that “Twitter is currently testing a version of the product in which tweets appear the same way they do now, displaying just 140 characters, with some kind of call to action that there is more content you can’t see. Clicking on the tweets would then expand them to reveal more content.”

 

This means the newsfeed aesthetic would remain the same, and the long-form text is an optional view.

 

This is a big move, and we’re interested in the opportunities to follow that will enhance how users interact with brands on Twitter.

This is a big move, and we’re interested in the opportunities to follow that will enhance how users interact with brands on Twitter.

Thought Leadership

Be one of the first to jump on this trend and intrigue your audience with a new style of content. Being first on a trend allows your creative ideas to shape how others will use the feature. Your brand becomes more relevant and can set the standard if done well.

Wider Conversation

User tags, photos, videos links and hashtags can eat up an entire 140 character Tweet. A larger limit brings the ability to expand your conversation with more people, trends and media.

Customer Service

According to McKinsey & Company, Tweets targeted at brands has grown 2.5x in the past two years and 30% of social media users prefer customer service via social media. A larger character limit will make it easier for companies to capitalize on this preference. There will be more ability to articulate and explain an resolution for a customer service issue.

Deeper Analytics

Increased content will provide more data and insight, giving brands a deeper analytical wealth. It will be easier to interpret your audience and thus, target content towards their needs. It will also be more straightforward determining which impressions actually counted as readers, as we will likely have the ability to see which users expanded the Tweet to read more.

Detailed Search

More content in a Tweet means more possibility to be found through Search. This increases a brand’s chances of discovery due to content creation.

Relevancy Boost

Twitter neared an all-time low in share prices as 2015 came to a close. There’s no doubt this is a move to stay relevant in 2016. Most social media platforms allow long-form content. This has proven to be highly engaging for users, and CEO Jack Dorsey explained in his Tweet that they’ve “ spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it.”

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Sources say there is no official launch date, yet hint to a launch at the end of Q1.

 

Join the conversation with the hashtag #Twitter10K.