Our approach dives into all relevant data. Your sales, CRM, loyalty, app, web, social, media, and offline data. We can also bring in 3rd party data sets that complement the analysis: census, income, language, ethnicity, and even weather, if relevant.
Eliminate guesswork: Let the data guide performance & allow your channels to learn from each other. (Now. Not in 3/6/12/36 months.)
We create or extend your existing audience personas based on market insights. They are derived with a deep left and right brain approach in order to be actually used* widely and deeply across your marketing.
*NOT a fluffy exercise that only exists to remind smart creatives that they are indeed creative and smart.
Take Intellectually-humble, insight-driven, future- proofed, convention-challenging, calculated risks.
The consumer journey isn’t linear any more. We know this. You know this. Mapping touchpoints intelligently, and measurably is important for all your teams. We are circuit pros – tying together creative, personalized, and localized variants for every possible ad, content, and social media so that your ecosystem is monitored and reported on quickly.
RIGHT PLACE, RIGHT TIME, RIGHT MESSAGE, RIGHT COST. We measure and report on the entire journey, driving ROI adaptively.
With several forecasting models, we deliver channel agnostic media plans that map tightly to your personas and consumer journey. Goal-driven performance is the objective of any marketing mix, whether for awareness, conversion, or both. ROI forecasts and offline pathways are also prepared.
We are digital quarterbacks with no bias to any marketing channel or tactic, except for the ones that perform. We derive No margin from media spend.
Once the circuit is tagged, smoke tests are delivered efficiently across all relevant channels–feeding back small-budget signals that validate audience and market insights. Agile early-stage Concept Tests inform which creative, content, targeting, retargeting, geographies, keywords, and other segments have the highest propensity to deliver the best return on your media spend.
OUR FOCUS IS ON GETTING IT RIGHT, NOT BEING RIGHT.
Once scaled we tweak each consumer journey and conversion pathway diligently. Ongoing Conversion, Channel, and Creative optimization (with all action viewed in real-time) is possible with our proprietary platforms and processes. Transparent mid-flight learnings are passed cross channel to inform the overall communications plan.
We'll try anything once. Hey, we might even try it twice. But 3 times? You better believe we're going to automate it.