Intelligent ROI is music to our ears. The Stratford Festival’s 2015 production of The Sound of Music added the Rodgers & Hammerstein masterpiece to the long history of Canada’s greatest arts event. Triangles was chosen to trumpet the show from the hills with an online presence and digital strategy worthy of the show’s following and prestige. We put our time-tested and constantly evolving ticket sale loop to work on the show, complete with creative and engaging microsites that let fans explore the world of the von Trapps and share their love for the musical while booking seats. Our measurement and targeting refined Stratford’s existing ticket sale loop to handle yield management, VIP basket size increase, and geographical audience discovery more intelligently and profitably than ever before. A full-sighted loop with all data flowing and a conversion path lit up by strong, optimized creative generates the efficient harmony that makes our kind of ROI possible. Our tailored user journey brought X people to Stratford to see the show, and discovered new audiences and insights for the Stratford Festival that continue to improve the online standing of Canada’s national treasure. Get in touch to learn about our world-class ticket sales.